This supreme week, we had the pleasure of chatting with Gregg Schwenk, CEO and Govt Director of the Newport Seashore Film Competition in Newport Seashore, CA. The Newport Seashore Film Competition has been a prominent tournament in Orange County, CA since 2000, and has continued to posthaste grow over the supreme 13 years. The 13th Annual Newport Seashore Film Competition will toddle April 26th – Can even 3rd, 2012.
On this interview, Gregg shares his professional recommendations and insights in the particular technique to devise a a hit film festival:
1.) When used to be the Newport Seashore Film Competition founded, and why?
The first Newport Seashore Film Competition used to be held in 2000, and used to be a modest endeavor of a pair of displays, one hundred plus movies, and a few after events and parties. We now enjoy got grown exponentially ever since. This present day, the festival brings over 52,000 folk to enjoy a honest time film and inventive expression to Newport Seashore.
Since its founding, we have faith that the Newport Seashore Film Competition has two natural strengths.
The first is surroundings.
We could per chance well have faith of no more shapely an arena or resort commute put than Newport Seashore. It if fact be told is the Cannes of California.
2d, is proximity.
Our space, a mere fifty minutes from the epicenter of entertainment, makes Newport a easy getaway for celebrities and studio executives.
2.) What’s the most advanced aspect of planning the Newport Seashore Film Competition?
Planning the Newport Seashore Film Competition is a logistically advanced job. Now now not most attention-grabbing are we working with the fashioned (if there is this form of component) pressures and points that any tournament of this dimension would embody, but we are also dealing with a pair of simultaneous events that encompass the festival and its core actions.
All the plot by the Newport Seashore Film Competition, we can bear eighteen particular events that adjust in dimension from ninety folk to almost three thousand. We are succesful of coordinate the participation of over sixty ingesting locations and twenty outlets. Our tournament entertainment will span a extensive spectrum from DJs, to dwell bands, to passe cultural performances, the total means to non-public performances of Cirque du Soleil. The Newport Seashore Film Competition is Orange County’s most attention-grabbing entertainment connected tournament.
3.) How lift out you settle the films (what’s the standards) for the films featured in the Newport Seashore Film Competition?
We now enjoy got a of direction rigorous submission overview job for the films submitted to the festival. Our focal level has been, and continuously will be, on quality. Each official film submission is reviewed now not now not up to five times before a supreme decision is made as to its acceptance or decline.
4.) How did you formula to grab the many vendors to level to the films at for the Film Competition? What in regards to the ingesting locations and lodging?
When constructing a formula for our provider partnerships, we birth with a 3-step job.
First, we see at popularity. We work with a few of the head brands and corporations on this planet. Our vendors wish to achieve this and therefore replicate the stage of professionalism and expertise we quiz.
Subsequent, is relationship. Loads of our vendors and partners enjoy been with us for over a decade. When seeking extra partners, we count upon their input, expertise and perception to recordsdata us.
Closing, but positively now not least, is reliability. We work with vendors who under-promise and over-lift. Moreover, we work with vendors who realize our pressures and gape to search out solutions that are both actionable and rational.
As I talked about earlier, we enjoy got the particular fortune to work with nearly sixty most predominant ingesting locations from the bigger Newport Seashore residence. Once more, we enjoy got labored with several of these ingesting locations for a pair of years. Our dinner and a film program has been extremely a hit for all parties fervent. The ingesting locations ranking half in our many gala and highlight submit events to ranking our upscale target market and say them to their culinary decisions.
On the hospitality aspect, we work with all of the most predominant accommodations in Newport Seashore. This contains The Hyatt Newport Seashore, The Radisson Hotel Newport Seashore, The Island Hotel, The Fairmont Newport Seashore, The Balboa Bay Club, and The Marriott Newport Seashore Spa and Hotel. The festival has partnered with Search recommendation from Newport Seashore to coordinate our marketing and marketing and outreach to the key feeder markets to town. We now enjoy got been very a hit at filling our accommodations and our ingesting locations for the duration of the toddle of the festival.
5.) Who enjoy been a few of the outdated sponsors of the Newport Seashore Film Competition? How did you persuade them to sponsor the festival?
To title a pair of, our sponsors enjoy incorporated: Absolut, Stella Artois, Kind, Esquire, Sony, Perrier, and Lexus. We continuously gape to accomplice with most attention-grabbing-in-class brands. Our moving promoting level is our accept correct of entry to to a luxury oriented target market with a of direction high disposable earnings. We work with our sponsors and partners to customize each activation alternative and to maximize their overall return on funding.
6.) What invent of events has the festival held in the previous, and what used to be it treasure planning these events? What invent of events lift out you have faith you need to be a component of every film festival?
As talked about earlier, we enjoy got a huge choice of events and actions both for our filmmakers and our fashioned target market. The correct recommendation I could per chance well give to any film festival would be to eavesdrop on your target market. Rep now not simply lift out what Newport, Sundance or Tribeca does, but moderately, bear the actions and events that can most attention-grabbing ranking and excite your enjoy attendees.
7.) Which of the Newport Seashore Film Festivals (to this level) has been your favorite? Why?
Each year brings contemporary alternatives and artists, and I’m continuously enraged to peep the amazing array of movies that are selected to veil veil at our festival. I’ve continuously had a deep felt belief that the most modern year is my favorite apart from an equally deep apprehension that the following year is now not going to dwell up to the outdated. Fortunately, my crew has continuously proved these fears flawed.
8.) What recommendation would you give to tournament planners (who are planning film gala’s) on the particular technique to address volunteers?
We work with a huge choice of volunteers. The festival contains over 500 volunteers giving nearly 60,000 hours of their time to the festival and our community. Our tournament would now not be which that it is doubtless you’ll also factor in if now not for the contributions of our volunteers. My recommendation to any tournament that’s volunteer pushed, is to appreciate and reward your volunteers for his or her dedication and contribution, apart from to always have in mind to dispute thank you for all that they create out.
9.) Why lift out you snatch to attend the Film Competition in the direction of the terminate of April/Can even?
The timing of the festival coincides with the starting up of the summer season season in Orange County. We have faith this uniquely positions The Newport Seashore Film Competition as the official birth of the season. Our hotel and hospitality partners enjoy realized that the festival is a shapely marketing and marketing tool to attend the Newport Seashore commute put top of mind to our out of town target market.
10.) What extra recommendation would you give tournament planners who are currently planning film gala’s?
Be organized, be educated, and realize the nuance complexities that each festival brings. Rep tough partnerships and relationships at the side of your vendors and stake holders. Appreciate your target market and your artists. Most of all, always have in mind to experience the technique as worthy as the target market enjoys your tournament.
Gregg, this has been a of direction informative interview. Thank you for taking the time to sit down with us and allotment your precious experience! Totally of success to you with this year’s film festival.
-Written by Sarah Osman. You would possibly per chance well maybe learn more from Sarah on Twitter.